Get Out The Vote
Design a digital and print campaign that focuses on female voters
My goal with this project was to motivate women to vote through empowerment. I took advantage of my beautiful friend being muscular and asked her to be the face of my campaign. The concept of voting being a superpower ties directly to the idea of voting being empowering. The typeface is simple and confident while also being legible. The repetition of the word "vote" adds texture and reinforces the call to action. Red, white, and blue are used as symbols of patriotism. The red background is powerful and draws attention. The monochrome edit of the photo contrasts with the bold background, preventing visual clutter and focusing the viewer’s attention on her pose rather than color.
