My brand First Period is a campaign that will educate young girls in Charlotte-Mecklenburg public schools about their menstrual cycles and period poverty. Through design, First Period will help tackle period stigma.
The color palette is bold, fun, and feminine to appeal to young girls. The logo keeps a playful and inviting tone by using sans-serif and low contrast typefaces and the pink and purple colors are confident and encouraging rather than clinical or medical. I designed the pattern with icons of menstrual products and school supplies to connect education and menstruation. The pattern is simple so that it doesn't distract from the important information on my products.
My first product is a poster series designed to educate girls when they have questions about menstrual products and their cycle. Girls are often embarrassed and scared to ask questions to their teachers or coaches about their period. According to Thinx, only 30% of teens claim their school actively supports students during their period. That is why these posters will be beneficial in school bathrooms for girls to use as a resource.
My second product is a “First Period Prep Kit,” a fun and supportive box that includes pads, tampons, candy, stickers, and erasers. The mix of supplies provides both the essentials for managing a first period and small, uplifting treats to make the experience less stressful and more encouraging. Each kit is designed to remind girls that getting their period is a normal and healthy part of growing up. Teachers and staff will distribute these kits to students who need them, ensuring that everyone has access to products and reassurance when their first period arrives.
My third product is a social media series of Instagram Reels created to make menstrual education feel fun, accessible, and relatable for young audiences. Each reel focuses on a different topic related to menstrual health and early reproductive education. The first reel introduces the issue of period poverty, explaining how lack of access to menstrual products can impact students’ confidence and attendance. The second reel debunks common myths about periods. The third reel takes a more trendy approach by comparing different Labubu characters to the phases of the menstrual cycle, helping girls connect emotions and energy levels to what’s happening in their bodies. The fourth reel dives into the topic of reusable versus disposable products, teaching about sustainability and comfort. The fifth reel focuses on the importance of early reproductive education, emphasizing that understanding your body early helps build confidence and break period stigma. Finally, the sixth reel offers advice for parents on how to talk to their daughters about their first period, highlighting the importance of open, positive, and supportive conversations.
