My brand First Period is a campaign that will educate young girls in Charlotte-Mecklenburg public schools about their menstrual cycles and period poverty. Through design, First Period will help tackle period stigma.
The color palette is bold, fun, and feminine to appeal to young girls. The logo keeps a playful and inviting tone by using sans-serif and low contrast typefaces and the pink and purple colors are confident and encouraging rather than clinical or medical. I designed the pattern with icons of menstrual products and school supplies to connect education and menstruation. The pattern is simple so that it doesn't distract from the important information on my products.
My first product is a poster series designed to educate girls when they have questions about menstrual products and their cycle. Girls are often embarrassed and scared to ask questions to their teachers or coaches about their period. According to Thinx, only 30% of teens claim their school actively supports students during their period. That is why these posters will be beneficial in school bathrooms for girls to use as a resource.
